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A communications plan is a document that guides the external communications efforts of an organization. It helps an NGO strategically focus its communication and outreach efforts around a certain set of goals – usually the mission and objectives of an organization. A communications plan is necessary to help an NGO effectively promote its work in the public and donors eyes.

Communications plans help NGOs acomplish this in a number of ways. First, a plan assists an organization in tailoring its message towards specific audiences, and determining which outreach and marketing materials and mediums are best used to communicate with those groups. A communications plan also coordinates the creation and implementation of those materials. Finally, every good communications plan contains an evaluation rubric – a matrix used to assess what is working and what is not so you are constantly improving your communications efforts.

While a communications plan can and should be written for an entire organization, you can also develop communications plans for new projects, events, or anything else that relies on communicating with external stakeholders and audiences.

Read the full article here.

 
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